Tsakani – In the heart of Langaville Ext 4 resides James Shirinda (49), a businessman and entrepreneur who has been selling the African Reporter for the past 14 years.
He described his upbringing as a tough one that forced him and his siblings to think on their feet. Shirinda said he was inspired by his own father, who provided for the family through business.
“My father was the only breadwinner at home and made things happen. As a father of four, I sell the African Reporter every Friday. I have built beautiful relationships with my customers – some of whom I met on street corners while selling, and others who invited me into their homes for delivery,” said Shirinda.
When Shirinda started selling the paper, he sold 50 copies at street corners in Langaville and soon added more because of the increased demand. Today, he purchases 2 000 copies and provides newspapers to a network of other vendors.
James Shirinda selling African Reporter at different sports in Langaville. Photo: Nomsa Ngubeni
“Years ago, I was struggling to find employment and worked odd jobs. A friend told me about the opportunity to sell the paper.
“I got curious and asked where I could register. I jumped at the opportunity, and today I look back with a smile,” said Shirinda.
He said the paper helps him meet his family’s needs and ensures they live with dignity, like any other household. The profit generated from the sales has helped him start other businesses.
Shirinda is now also a brickmaker and sells snacks to community members. He said his fully-fledged hardware store continues to grow daily, supported by income from his newspaper sales.
ALSO READ: Connie Chiume Film Festival launches to nurture emerging storytellers
“Through all of this, the paper has inspired people to give back to me in abundance. Many to whom I am loyal often buy the paper at double the price.
“Those whom I deliver to weekly give me bonuses. That way, I get to make extra. I make my family and children happy.
“There is no difference between me and someone who is employed full-time. I don’t see myself without the newspaper. I urge young people, the unemployed, and anyone looking to earn extra income to register and start selling the paper.
“If you can’t go directly to the supplier to get the newspaper, you’re welcome to partner with me to get a supply,” he added.
At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!
Stay in the know. Download the Caxton Local News Network App here.