Kwa-Thema – Philemon ‘DJ Dlamini’ Dlamini (54) has been a DJ for 20 years and was recruited to a formal online radio station six months ago.
He mentioned that he has always had a love of music, collecting various genres.
“I have always been a DJ who played at various events such as parties, weddings, social events and corporate events.
“When it comes to my radio personality, I was in luck to be given a Sunday evening music show that showcases the quiet storm version of Soul, R’n’B, and World, Afro sounds.
“I consider myself to be very chilled,” he said.
On his show, every weekend, Dlamini profiles and promotes non-radio DJs in the same genre, especially from Kwatsaduza and the surrounding areas.
“This is to make sure that listeners have an idea of who they are and where they play, including their upcoming events.DJ Dlamini
“The profiling is open to every DJ and they are always encouraged to refer more of their peers who are still unknown in the scene,” he explained.
“The choice of songs that are played does not only have existing artists. Even new ones on the scene are featured with their biography and where they may be found.”
Dlamini’s biggest motivation is seeing talent given an opportunity or platform to shine. He believes that everyone requires someone to open a door for them.
The appreciation responses Dlamini receives from the DJs profiled on the show are impactful.
“They send voice notes and thank you messages. That, on its own, is proof that they have felt the impact of my contribution.
“When attending music events, I interact with DJs and request their contact details.
“Most creatives are talented; however, they sometimes lack guidance in the industry,” he said.
“I always encourage them to read up on materials that are industry-related. The other biggest challenge is how they package their promotional material.”
When Dlamini started on the radio, he thought he would be everyone’s favourite. He later learned that one needs to be consistent and ensure that he relates to his listeners first, then give them exactly what they request, in addition to my knowledge of music.
He advised young people to never stop learning and improving their skills and knowledge. He cited that those who want to join the radio industry should always think outside the box.
“Do not try to impersonate anyone. Listeners have a way of picking that up. Strive to be as knowledgeable as possible on the various topics that you deal with on air.
“Avoid giving unverified information, because that leads to being considered unreliable,” he concluded.
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